How a Luxury Real Estate Blog Wins Luxury Clientele for Your Business
If you’re struggling to win the business of luxury clientele in your market, now is the time to launch a luxury real estate blog to generate new leads.
As a professional real estate blogger, I know first-hand the impact a luxury real estate blog can have on your real estate business. But most agents don’t understand the power of blogging, which leaves lots of room for you to corner your local market with a simple blog!
In this post, we’ll discuss:
- how a luxury real estate blog wins luxury clientele for your business,
- how a luxury real estate blog is different from a standard real estate blog,
- and how to launch your own lead-generating luxury real estate blog.
By the way, if you’re brand new to the luxury market, check out How to Become a Luxury Real Estate Agent for tips on breaking into this exclusive group.
How a Luxury Real Estate Blog Wins Luxury Clientele for Your Business
Did you know that “content marketing” (the industry insider term for “blogging”) costs 62% less than traditional marketing, but somehow generates 3 times as many leads? That’s an impressive ROI! But what makes blogging so effective at lead generation?
Here are the 3 primary ways a luxury real estate blog generates luxury client leads:
1. Blogging increases traffic to your website
First, blogging improves your SEO, which helps prospective clients find you online. When luxury buyers and sellers Google “Luxury Real Estate Agent” in your city, are you going to be on the first page? If you don’t have a blog, you have almost no chance! Blogs give Google more information on your website to index, making you more rank-worthy. Blogs also show Google that you are active, consistently providing new content to your audience. This also proves your worthiness to Google.
And when people can find you online, they come to you! You don’t have to spend all your time prospecting because prospective clients will be reaching out to you round the clock.
For more info on SEO, check out my Introduction to SEO for Realtors®.
2. Blogging demonstrates your expertise and builds credibility
Second, your blog demonstrates your expertise. By writing a weekly blog post, you’ll be able to prove week after week that you know your industry and your market better than anyone else! Keep your posts relevant to luxury buyers and sellers to increase your credibility as a luxury real estate agent.
3. Blogging increases engagement
If you’re posting valuable need-to-know info about your market, you’re building a relationship with your readers before you ever even hear from them. They start to trust you. And they start asking you questions in the comments in their early stages. That makes them much more likely to come to you when they’re ready to buy or sell.
So not only do you gain more leads from blogging, but you also generate better quality leads. Your prospective clients will use your blog content to decide if you’re the right agent for them. They’ll also be able to use your blog content to educate themselves on the process of real estate transactions, making your job easier.
And blogging provides increasing returns!
The longer your blog is active, the faster your returns increase. We’re talking exponential growth here.
It works like this: you invest two hours in writing a high-quality post. Then that post exists on your site as a lead-generator for years to come! Your rewards will come in very slowly over a lengthy period. But once they start coming, they’ll continue to come faster and faster. You’ll experience exponential growth that you would never see buying leads or cold calling.
How a Luxury Real Estate Blog is Different from a Standard Real Estate Blog
In principle, a luxury real estate blog is no different from a standard real estate blog. They both use the same concepts to generate new leads. In practice, however, there are a few differences to be aware of.
- A luxury real estate blog needs to focus on luxury topics. Posting about the best bargain starter-homes would send the wrong message if you’re hoping to land luxury clients. To rank on Google as a luxury real estate agent, you need your blog to reflect topics that are relevant to your local luxury market.
- Appearances are even more important with a luxury blog than a standard blog. You’ll need a professional-quality website to host your blog. But this doesn’t need to cost a fortune or take a lot of time. In the next section, I’ll show you how you can actually create your own professional real estate website for a fraction of the cost of hiring a web designer.
- Quality images are a must. You know the power of professional listing photos, right? The imagery on your blog is similarly critical in establishing your brand. Luckily, there are lots of stock photo sites that offer professional, royalty-free images for your luxury real estate blog.
How to Launch Your Own Lead-Generating Luxury Real Estate Blog
To launch a lead-generating luxury real estate blog, you just need a website of your own (i.e. not your Broker’s website; you want to generate leads for yourself, not the entire brokerage). If you already have your own website, you just need to make sure blog posts are enabled, then start blogging. If you don’t already have your own website, you can pay a small fortune to a web designer to build your site OR you can DIY a professional website for just a couple hundred dollars (which includes 3 years of web hosting!).
What about website generators like BoomTown and Easy Agent Pro?
I don’t recommend using these website generators. There are several reasons these generators are less-than-ideal:
- You pay a substantial monthly fee. Even at the lowest price point, it’s much more cost-effective to have your own site.
- You’re just renting your site; you don’t own it. If your site provider goes under, you could lose everything you’re hosting on that site. Having a site you own is much safer.
- Your site will look just like every standard agent’s site. And if you’re going for the luxury market, you need a custom site that reflects your high-end brand.
- Google may not give your site full credit. The Google algorithm is always changing, but you’re more likely to rank higher on Google over the long-term if you have a site of your own.
If you’re serious about your real estate business, invest a day or a weekend in building a professional-grade website to host your luxury real estate blog.
What to Blog About
One of the most difficult tasks when creating a luxury real estate blog is deciding what to blog about week-in and week-out. Luckily, I have a couple of resources to make your life easier!
First, here’s a detailed guide to crushing your first blog post. Follow the instructions in this post to knock it out of the park on your first try! This formula works for any market and any target audience.
Secondly, you need to create a quick content calendar. This calendar simply lists your topics and keywords for each week’s post. Investing 15 minutes brainstorming topics now will save you from wasting time each week deciding on a topic. You can create your own content calendar or skip ahead by purchasing my done-for-you content calendar, specifically designed to attract luxury buyers and sellers.
But what if you suck at writing? How do you create a lead-generating luxury real estate blog in that case? I’ve got you covered! Check out these ways to create a perfect real estate blog when you suck at writing.
Start your luxury real estate blog today to gain a competitive advantage in your market and win that luxury clientele that will take your real estate business to the next level!
