Finding holiday gifts for real estate clients can be tricky; you need something that will impress your clients, but you also need it to fit in your budget.
In this post, we’re covering 10 perfectly affordable but impressive holiday gift ideas for real estate clients. And where are we finding these gifts? Etsy, of course!
If you’ve followed this blog for a while, you know we use Etsy constantly for business plan templates, content calendars, and marketing materials. But Etsy is also our go-to for unique gift ideas with a personal touch.
Rules of Real Estate Client Gift-Giving
Before we dive into the list, let’s go over a couple gift-giving rules. If you read our popular closing gifts post, you already know the rules. But here’s a quick recap, with a little twist specific to holiday gifts:
- Don’t Brand It. Branding makes the gift about you, not them. And gifts should be about your client. If you get them a memorable gift, you won’t need to brand it to remind the client of you.
- Pay Attention to the Shelf Life. Fruit bouquets are gone and forgotten in just days. You want your gift to have some staying power.
- Affordable Doesn’t Mean Cheap. You shouldn’t have to go into debt over your holiday gifts for real estate clients. But you also need your gifts to be of high quality since they reflect you and your business.
- Personalize Whenever Possible. People just love seeing their names and images on things!
- Keep a Record of Who Gets What Each Year. You probably don’t want to get your clients the same thing year-after-year. Keep track of your gifts to avoid an embarrassing repeat.
With those 5 rules in mind, it’s time to do some shopping!
10 Affordable But Impressive Holiday Gifts for Real Estate Clients
1. New Home Ornaments
A personalized ornament is incredibly cost-effective, while still being thoughtful.
2. A Custom Address Plaque
Help your new buyers from the past year put their own stamp on their new home with a custom address plaque
3. Personalized Wall Art
There are just so many options when it comes to personalized wall art! Make it home-centric to help your clients remember that the gift came from the awesome real estate agent that helped them buy the house.
4. Lawn Games
Lawn games are a blast. And you can even order personalized lawn games on Etsy. Who’s up for some Yardzee?
5. Etched Serving Dishes
From classy trifle bowls to cheeky kick-asserole dishes, etched serving dishes are always a hit. And, as a bonus, when your clients serve their friends and family, you can bet people will ask where they got these unique dishes. This gives your clients the perfect opportunity to talk about you!
6. A Homeowner Coffee Mug
Affordable enough to get all your buyers from the past year, even if you’re on a tight budget, these “Homeowner” coffee mugs make such a cute holiday gift!
7. A Custom Painting of the Home
Custom paintings may be a little pricier than some of the ideas on this list, but can you think of anything that would surprise and delight your clients more?
8. Personalized Throw Pillows
Simple and cozy, throw pillows help make a house feel like home. These Home Sweet Home throw pillows are sure to be a hit with your clients. You can even personalize them!
9. Wine Glasses
Stemless wine glasses make for an elegant holiday gift. You can personalize them with your clients’ names, or you can even have your state printed on these wine glasses from Modern Shindig.
10. Bouquets (of Cookies, Balloons, Flowers, Cupcakes, Fruit, Whatever!)
Here’s a brilliant idea for non-pandemic years: have a bouquet delivered to your clients at work. You know how it goes when someone gets a festive delivery at the office; everyone wants to know who it’s from and what the occasion is. Your client gets to tell all his or her coworkers about their amazing real estate agent who is still spoiling them even after the sale closed. Watch the referrals roll in when these bouquet baskets get the whole office talking!
Need more holiday gift ideas for real estate clients?
Check out Etsy’s Guide to Personalized Gifts for more ideas for more creative, thoughtful holiday gift ideas.
