Do you have the marketing materials you need to promote your real estate business and new listings? With this real estate marketing materials checklist, you can make sure you’re ready to create a far-reaching real estate marketing campaign, guaranteed to bring in new buyers and sellers.
I’ll even show you the best ways to get these materials (without spending a fortune).
Your Real Estate Marketing Materials Checklist
Here’s a list of the marketing materials you’ll need as a real estate agent or broker:
- A Logo and Brand Kit. Your logo is a symbol that allows clients to easily recognize your business. The brand kit outlines the design elements that make your branding visually unique (like colors and fonts).
- Email Signature. This is automatically inserted at the end of all outgoing emails. It should include your contact info, website, and socials.
- Business Cards. Printed business cards are still useful in many situations, and your digital business card can help you create a professional first impression.
- Your Website. Your real estate website is the online hub of your business. It provides instant credibility, even for new agents. And, when used correctly, it can generate passive leads and even become a separate stream of income! Plus, you can build your own real estate agent website in a single day!
- Blog Posts. Google continually indexes blog posts, so when someone searches a term or question that one of your posts covers, Google can show your site in the search results. Blogging is one of the most underrated methods of lead generation!
- Social Media Profiles. Social media marketing is a great way to build a following for your business. You’ll need a profile photo (keep it consistent across all platforms for brand recognition), plus regular social media post content and a banner graphic for Facebook.
- An Agent Introduction Flyer. Whether you’re introducing yourself as a new agent, expanding into a new market, or reminding your geo farm that you’re the go-to agent for the area, an agent introduction flyer is a great way to announce yourself.
- Newsletters. A monthly newsletter is a great place to start, but there are several different ways to use newsletters to build your business.
- Digital Textables. Send visual texts to promote new listings, show off recent sales, or even remind your under-contract clients of upcoming deadlines.
- Buyer Checklists. Prep your prospective buyers and buyer clients with informative buyer checklists.
- Seller Checklists. Make sure your potential sellers and seller clients know what to expect with useful seller checklists.
- Listing Flyers. Promote new listings with simple flyers.
- Real Estate Guides. Offer more in-depth info on the process of buying and selling real estate in detailed guides for your clients.
- Open House Templates. Invites, sign-in sheets, and feedback forms can all improve the effectiveness of your open house.
- Door Hangers. Use door hangers to inform neighbors of a new listing or sale.
- Postcards. Reach out to renters with informative postcards about the benefits of buying.
- Pop-By Tags. These tags can be attached to pop-by gifts, like flags for Memorial Day, mini pumpkins for Halloween, or candy canes at Christmas.
- Market Reports. Establish yourself as the local expert and stay top of mind with informative market reports.
- Yard Signs. You’ll want to erect branded for-sale signs on your listings to increase your brand awareness.
- Watermark Badges. These digital symbols can mark images with your branding.
Where to Find Real Estate Marketing Materials
You have a few options for getting real estate marketing materials, depending on your budget and the amount of time you can invest in creating them.
Option 1: Free Templates from Key Real Estate Resources
You can access our library of free resources for useful tools like real estate scripts, agent checklists, and even marketing materials, like a new listing flyer template!
Option 2: Canva Templates
Canva, the easy-to-use online design platform, is a treasure trove of designs for marketing materials! There are free templates for flyers, business cards, newsletters, and social posts, for example. But you can also sign up for Canva Pro for access to premium designs and images. These templates take a lot of the guesswork out of creating graphics.
Option 3: Professionally Designed Premium Templates
Real estate experts are now offering professionally designed templates on platforms like. For example, our Etsy shop, Key Real Estate Designs, has templates for Buyers Guides, Listing Presentations, and Newsletters that can be quickly and easily customized in the free version of Canva. Templates start at just $5!
Option 4: Fresh Marketing Content Delivered to You Every Month
With DRIP by Key Real Estate Resources, agents and brokers get fresh social media posts and newsletters, ready to publish as-is (or customize if you choose the Professionals or Elites levels). Content is professionally crafted and curated every month to reflect current market conditions. With plans ranging from just $9 to $29 per month, this is a hyper-affordable option for any agent!
Option 5: Real Estate Marketing Bundles
If you want a ton of templates with consistent professionally-designed branding, I recommend the bundles from PinkPops Designs. A one-time investment can potentially get you all the templates you’ll need for the rest of your career!
Small-Win Challenge
Small wins add up to big gains! Before you move on with the rest of your day, take a moment to get a small win.
Today’s small-win challenge is to choose where you’re going to get your real estate marketing materials. You can use the five options above to help guide you. And you can use any combination of those options, depending on your current marketing needs.
Ps: you might want to bookmark this real estate marketing materials checklist so you can revisit it as your business grows.
Happy Marketing!
