Staying connected to your target audience and the locals has always been key to real estate success. But, unfortunately, most of that interaction has now moved to the internet.

Did you even know that 73% of owners prefer to work with a real estate agent who uses video over one who doesn’t? Or do video-enabled real estate listings attract 403% more inquiries than those without video? Despite these large figures, only 9% of real estate brokers regularly use video in their marketing strategy. 

Continue reading if you’re prepared to leap into the world of video marketing. This article will outline precisely what you need to do to develop an efficient real estate marketing strategy. 

Advantages of Video Marketing for Real Estate Agents and Brokers

You can tell the story

Video marketing will allow your real estate company to appear more approachable for start-ups. With video, you can convey your customer’s story directly: what made you want to pursue real estate in the first place, how your company got established, what your favorite aspect of the industry is, and so on. Real estate is all about trust and intuition, and a personal video may make you appear more pleasant, which can boost your customer’s trust in you.

Build your reputation

You’ve put in a lot of effort to get to where you are in the field; now is the time to show off your real estate knowledge in a video!

With promotional videos, you can show off your properties.

You can use real estate video marketing to showcase your homes to potential clients. You may utilize the films to take potential purchasers on a tour of your property and discuss important features with them (price, location, etc.). The ability to show off houses and properties from afar is a show stopper for agents and clients who don’t live nearby.

Preparation is crucial

Research guarantees that your final output reflects your firm’s expertise and adds value to individuals.

Before filming everything at one of your properties, make sure it’s clean and camera-ready. Clean up any unpleasant items lying around, and make sure that each area is presentable and camera-ready. After clicking the shots, you can use a good real estate video maker to edit and process your video. 

You must also be ready to talk about what you’re going to say on camera.

What do statistics have to say?

Video marketing has shown to be quite effective in virtually every industry whenever it comes down to it. According to recent studies, in 2021:

• Video marketers receive 66% more quality leads and a 54% boost in brand recognition every year.
• At the same time, marketers that use video will see a roughly 50% increase in income compared to those who do not.

The stats don’t lie: it’s critical for real estate firms to enhance their video marketing in this day and age. Potential buyers are more reliant on technology, and their smartphones will be their first point of call while looking for a property. So create movies to guarantee that your material appears as they scroll through online searches. 

Videos perform better on social media than photographs alone because they are more intriguing and shareable. Video content gets a whopping 1200% more shares than text and image posts combined.

Here are some tips for making excellent real estate marketing videos in 2022

Make a list of hyper-local real estate fresh concepts that are relevant.

In video marketing, content reigns supreme (and all marketing, for that matter). So you can’t expect to build a following by slapping many weird videos.

Your video material should be interesting, clickable, and, most important, appealing to the target audience.

Here are a few different content pathways you can take:

• Address the issues that your prospects are having.
• Market data interpretation and analysis
• Experts in the field are interviewed.

Platforms to consider

Every week, it seems like a new platform is introduced into our lives. The list goes on and on: Facebook, Instagram, Snapchat, TikTok, and so forth. Therefore, it’s critical to choose the platforms carefully you’ll utilize and understand the benefits of each as you design your video marketing strategy.

Make a strategy for creating real estate content

Planning is essential in every successful marketing approach. The better your reality video marketing plan is chalked out, the easier it will be to handle and the more success you will have in creating a following. So, before you start making video content, make sure you’re aware of a few critical points:

• First, be aware of your target market.
• Decide the video content you want to make. 
• Clearly define your objectives.

Now is the time to start putting all we’ve learned into practice. We want to stress right away that you shouldn’t need fancy equipment to get started making good video content.

Many of the greatest real estate brokers, who now have a strong web presence, began with anything they had at the time. Your video material will never be flawless, and it doesn’t have to be for it to be successful.

Take a glance at a few early videos by some of the industry’s greatest personalities.

Get out there and promote yourself

It’s time to start advertising your material once it’s been published online. You can’t just put anything online and expect people to flock to it, just like you can’t expect people to respond to a content platform. To get your material seen in the marketplace, you’ll need to promote it.

Consistency is an important aspect of promotion. It’s a lot simpler for people to locate and connect with you if you provide material regularly.

Play with people’s emotions

While I’m not suggesting that you use deception to get people to watch or enjoy your reality videos, creating video material that appeals to strong human emotions like pleasure, happiness, and love may be highly effective.

Videos that evoke an emotional response not only inspire better emotions from viewers and they’re also far more remembered. This is true for selling real estate because people are more likely to relate to other warm people than cold property ads.

Make a financial plan

There’s no getting around the reality that creating realty video marketing is likely to be expensive.

You may have a camera on your phone and software to edit your film on your computer, but you’ll still need money, especially if you want to make movies that are captivating enough to sell properties.

Final thoughts 

Real estate is not a sector where you can get away with a messy or unprofessional video.

Don’t lose track of your larger objective as you dive further into the self-promotion of your product and business. People are eager to find and work with you because you offer enormous value to the real estate industry.

In 2022 and beyond, estate video marketing is a lead-generation tool you won’t want to overlook.