Today we’re looking at the best books for new real estate agents. Because, let’s face it, your real estate courses did very little (if anything!) to actually prepare you for a career in real estate.
You need to know how to actually build a successful real estate business of your own. And that’s exactly what you’ll get from these 5 books.
Here are the top 5 best books for new real estate agents.
Top 5 Best Books for New Real Estate Agents
1. The Honest Real Estate Agent
The Honest Real Estate Agent should be one of the first books you read as a new real estate agent.
Mario Jannatpour’s book is divided into 35 short, easy-to-read chapters that cover the basics of becoming a real estate professional.
Much of the book focuses on the soft skills required to be a successful real estate agent. Things like communication, marketing, negotiation, and time management. Don’t underestimate these soft skills! They’ll play a large role in your real estate career.
This book will teach you how to network and build your own brand. You’ll learn how to conduct a market analysis and use your competitive advantage to market yourself. And what about choosing a brokerage? And knowing the most common mistakes new agents make so you can avoid them. The Honest Real Estate Agent covers all of that.
Plus, the book includes a 30-Day Plan of Action for your first 30 days on the job. This is how you fast-track your real estate success!
The Honest Real Estate Agent is perfect for anyone currently studying for their real estate license. I would even recommend this book for people who are only considering a career in real estate. This book will give you enough insight to know whether or not real estate is the right fit for you. Before you commit to all the pre-licensure real estate courses, read this book.
2. The Book of YES
Kevin Ward’s The Book of Yes is billed as “The Ultimate Real Estate Agent Conversation Guide”. It shares the exact sales scripts successful agents use to get a “Yes!” from buyers and sellers.
If you struggle with the rejection that comes with any career in sales, this book may ease your pain by turning more of those No’s into Yeses.
You’ll find scripts for:
- securing listing appointments
- giving your listing presentation to prospective sellers
- overcoming buyer objections
- In fact, there are over 25 powerful scripts in this book, all designed to get you that YES!
If you need a little help navigating these conversations, The Book of YES is a must!
3. The Millionaire Real Estate Agent
The Millionaire Real Estate Agent (by Gary Keller, Dave Jenks, and Jay Papasan) is my single favorite real estate book for anyone interested in learning how to be a successful real estate agent. Whether you’re a new agent, an experienced agent, or just someone considering a career in real estate, you need to read this book.
The Millionaire Real Estate Agent gives you a blueprint for building a successful real estate practice. The reason I consider this to be one of the best books for new real estate agents is that it helps you keep the big picture in mind while you’re grinding away during those first few years. It provides a clear path from Day One through Retirement.
Here are the phases of your real estate career that The Millionaire Real Estate Agent addresses:
- Think a Million: starting as a new agent with big dreams.
- Earn a Million: building real estate business models and systems to help you gross a million in sales.
- Net a Million: leveraging your systems and assistants to net a million dollars.
- Receive a Million: creating passive income streams to keep the money rolling in even as you cut back your working hours.
While some of the topics are advanced for new agents, seeing everything laid out gives you direction for your entire career. The simple act of thinking through these future steps from the very beginning increases the likelihood that you will actually achieve this level of real estate success.
4. The Miracle Morning for Real Estate Agents
If you read Hal Elrod’s groundbreaking bestseller The Miracle Morning, you’ll have a good idea of what to expect from The Miracle Morning for Real Estate Agents. And if you never read The Miracle Morning, you’re in for a treat!
Elrod partnered with Michael Maher, Michael Reese, and Jay Kinder to customize the Miracle Morning concept specifically for real estate agents. The basic premise is that the way you start your day determines the kind of day you end up having. Will your day be a chaotic mess? Or will it be full of goal-driven productivity?
What if you could turn 365 days of chaos into 365 days of productivity? What kind of impact would that have on your new real estate business and your life in general?
With The Miracle Morning for Real Estate Agents, you start every day by taking a few minutes to remind yourself of your goals, to visualize a successful day, to invest in incremental personal growth, and to get your blood pumping. Before long, this becomes a routine you do on auto-pilot. You’re automatically setting yourself up for a great day, every day!
The Miracle Morning for Real Estate Agents is full of simple concepts that make miraculous transformations. This is one of the best books for new real estate agents because it provides actionable advice that’s easy to implement. This will get your new career on the fast track to success.
5. Winning Secrets No One Tells New Real Estate Agents: How To Go Solo without Going Broke
Getting started in real estate is a lot like launching a start-up. You won’t have the comfort of a consistent paycheck. So if you want to make a living, you’ll have to hustle, especially during that first year when you don’t have any referral business, or even client testimonials, to rely on.
That’s what E. Theodore Aranda was thinking about when he wrote Winning Secrets No One Tells Real Estate Agents.
Aranda cites Trulia’s stat that 75% of new agents quit the real estate business within the first year. Why? And what do the other 25% know that the 75% don’t?
The information in this book is good for new agents, and anyone thinking about making the leap to real estate. It prepares you mentally for your new commission-only lifestyle and provides tools to help get you through the first year or two, which are typically the hardest.
A lot of this is motivational and mindset-oriented. It may not contain some of the nuts and bolts of the other books on the list. But who among us doesn’t need some of those mindset reminders? This is especially true for new agents who haven’t had time to build the resiliency of seasoned agents.
Special Mention: The Recession-Proof Real Estate Agent: How Savvy Agents are Finding New Opportunities in Slow Markets
I saved my favorite book for the special mention because I may be slightly biased. In 2019, I started writing The Recession-Proof Real Estate Agent, and with the COVID-19 Recession hitting in 2020, the information in the book is helping agents all over the country adapt their businesses to meet the changing market. Even if you’re new to the industry, you’ll be able to follow the guidance in this book to grow your business despite the recession.
In The Recession-Proof Real Estate Agent, you’ll learn:
- How to generate quality leads through strategic prospecting and marketing techniques.
- How to properly follow-up on your leads to increase your conversion ratio.
- Several scripts to overcome recession-specific buyer and seller objections.
- Where to cut expenses to maximize the return on every dollar invested in your business.
- How to serve your clients and your community while creating entirely new recession-friendly income streams for your real estate business.
The Recession-Proof Real Estate Agent is your guide, not only to surviving recessions, but to growing your business through them. If you’re serious about thriving under any economic conditions, you need The Recession-Proof Real Estate Agent in your professional library.
What did I miss?
Do you have any other suggestions for our list of the best books for new real estate agents? Let us know in the comments!
