Real estate brokers use Facebook on a daily basis to interact with potential home buyers and build business ties among their colleagues. Preserving these connections, on the other hand, requires some manual work, which is where this post comes in.
How Can Facebook Ads for Real Estate Help You?
Real estate brokers may use Facebook advertising to collect and convert leads with little effort and, when done effectively, at a low cost per lead. It’s the pinnacle of real estate marketing strategies.
With the typical individual spending 30 minutes to 1 hour each day on social media, the possibilities of finding the ideal consumers are higher than ever.
Facebook is a very visual network with a plethora of advertising alternatives and ad campaigns that allow you to share photos, videos, and creative graphics with your audience. Growing a real estate agency, by coincidence, involves a lot of networking and connection development, therefore the two go well together.
When it comes to utilizing your network on Facebook, the world’s most popular social networking site with over 1 billion active members, the objective should be to be present without being intrusive.
Facebook is one of the most comprehensive, helpful, and easy-to-use platforms for advertising, with distinct paid advertising layouts, copy possibilities, targeting, and more, making it great for real estate agents wanting to utilize social media paid advertising to capture new customers. Simply said, more likes lead to increased trust, which leads to increased purchases.
Are you ready to start a campaign or take an existing one to the next level? Check the tips below:
1. Make the Most of Your Targeting Options
One of the most important benefits of utilizing Facebook for real estate marketing is the wide range of targeting choices available.
Use Zip Code
To get the most accurate results, you can utilize previous selling data to assist you. When customers relocate to the region where you need to sell, where do they usually come from? Target certain zip codes, but don’t limit yourself to a one-mile radius.
Income-Based Targeting
Choose a salary depending on the price of the house you’re wanting to sell from. Go to: Detailed Targeting > Demographics > Financial > Income.
Use Homeownership Status as a Target
Depending on the sorts of properties you’re selling, this might be incredibly beneficial in locating qualified buyers. If you’re selling inexpensive condominiums in a trendy metropolitan location, for example, you should probably target first-time homebuyers. Detailed Targeting > Demographics > Home > Home Ownership will produce three results: first-time homebuyers, homeowners, and renters.
Lookalike Audiences
You most certainly have a list of recent purchasers. You can submit that list to Facebook using Custom Audiences, and Facebook will do its magic to discover similar people (also known as lookalike audiences) who are likely to invest in your lovely homes.
2. Use the Influence of Video in Real Estate Facebook Ads
You’re afraid to attempt video since it’s such an intimidating way to do marketing and Facebook advertising for realtors. But put your feelings aside and get to work since video marketing, 3D tours, and going live on your ‘stories’ all have a significant influence on your real estate Facebook advertising efforts.
If you want to go even farther, make a 360 video, which allows the potential buyer to wander about the flat with their cursor as if they are visiting and investigating it on their own. It’s fantastic!
Check out Wistia’s tutorial on how to create a 360-degree real estate video.
3. Good Copy for Facebook Ads
When it comes to real estate Facebook ads, trust is paramount. Every client wants to be sure they’re working with a reputable agent.
There are a few things to remember while writing real estate Facebook advertising material:
- Give a thorough description of the property.
- Give specifics on any damage, objects that are on their way to needing repairs, and any other potential drawbacks to a purchase. Or, in other words, be open and honest!
- Provide a full description of the landlord’s services as well as other services.
You’ll also want to make sure you provide information that is related to the property’s purchase. As an example:
- Total rental cost and monthly spending
- Crucial dates in regard to the property or sale
- The property’s location
4. Make a Compelling Call to Action.
According to Hubspot (a marketing software business), a personalized CTA receives 42 percent more clicks.
Personalization does not always imply addressing someone by name.
If a CTA speaks directly to a person’s needs, values, or other characteristics, that’s personal — at least as personal as we can get on Facebook.
So keep in mind who the audience is and create a CTA for that individual in real estate Facebook advertisements.
A person should be able to tell you exactly what you want them to accomplish relatively immediately. There should never be any confusion, such as having more than one CTA, and don’t make it any longer than necessary.
Remember that Facebook is designed to be informative, engaging, and amusing, so be social and have fun!
