55 Video Marketing Ideas for Real Estate Agents

We’re super excited to bring you this giant list of video marketing ideas for real estate agents! No more staring at your phone, trying to come up with a new video marketing idea. With this list, you will always have your next idea locked and loaded, ready to be shot and posted.

The Benefits of Video Marketing for Real Estate Agents

Video marketing has skyrocketed over the last decade. And for good reason. Here are the top benefits of video marketing as a real estate agent.

• Boost your views on social media. Video posts on social media get 48% more views.
• Be remembered by your audience. 80% of users can recall a video ad they viewed in the past 30 days.
• Enjoy a solid return on your marketing investment. 89% of video marketers say video gives them a good ROI.
• Get more qualified leads. Video marketers get 66% more qualified leads per year.

We should also point out that you don’t need to have any fancy recording or editing equipment to be successful in creating videos as a real estate agent. Your phone will work just fine. Unlike your official listing videos (which should be professionally shot and edited if you’re in a high-value market), your marketing videos are meant to be casual and spontaneous. No high production value needed!

55 Video Marketing Ideas for Real Estate Agents

Because 55 video marketing ideas for real estate agents is quite a long list, we’re going to break it up into three categories:

1. Video Marketing Ideas for Your Area and Your Listings
2. Ideas to Educate Your Audience, Demonstrate Your Knowledge, and Build Trust
3. Ideas to Promote Yourself as a Real Estate Agent

Let’s dive in!

Video Marketing Ideas for Your Listings and Your Area

We’re kicking off our list of 55 video marketing ideas for real estate agents with 20 ideas for marketing your listings and your area.

Some of these videos require you to shoot on location (like your listing tours), while others can be shot from one location as you discuss multiple areas (like when you discuss the best neighborhoods in your city). For videos that discuss multiple locations, you can include photos or videos of each location through a bit of editing magic.

1. Drone videos of your listings
2. A drone tour of each neighborhood (check local laws regarding use of drone footage before shooting and posting)
3. A casual walk-through of your new listing
4. Neighborhood tours (arrange your phone on your dash and record as you drive through your local neighborhoods)
5. The best things about living in your city
6. Reasons to move to your city
7. The best neighborhoods in your city (If you live in a large city, you could do several videos on this topic for different demographics: Best neighborhoods for foodies, quietest neighborhoods, most expensive neighborhoods, most affordable neighborhoods, etc.) 
8. Local points of interest
9. Local recreation opportunities (trails, lakes, parks, etc)
10. Best local restaurants
11. Coolest local bars
12. Best local mom and pop shops
13. Pet-friendly spots around town
14. Best day trips from your town
15. Best schools in your town
16. Interesting local charities
17. Upcoming community events 
18. Holiday-specific hot spots (streets with the best lights for Christmas, most romantic spots for Valentine’s Day, haunted spots for Halloween, etc)
19. The most expensive homes sold in your area
20. Best relaxing experiences in your area (meadows, spas, beaches, etc)

Video Marketing Ideas to Educate Your Audience, Demonstrate Your Knowledge, and Build Trust

We have 30 topics designed around questions that buyers and sellers are asking online about real estate transactions. These are great for helping your audience make informed decisions and for showing your audience that you are the local real estate expert. As prospective clients watch you explain these topics and answer their questions, they’ll grow to trust you, often before you ever meet them!

These videos can be shot from anywhere: a listing, your office, your car, your home…Just choose a location that matches the vibe of your brand. If you’re a luxury real estate agent, your location should be high-end. If you specialize in vacation homes, skip the office setting and go for a location that feels fun and relaxed.

1. An overview of the buying process
2. An overview of the selling process
3. First-time buyer tips
4. The importance of pre-qualifying for a home loan before starting a home search
5. What to look for when touring homes
6. Home inspection issues and how to handle them
7. How to get your offer accepted in a seller’s market
8. How to choose between multiple offers
9. The importance of not making any major financial moves during the home buying process
10. Establishing needs vs wants
11. Ways to buy a home with a low down payment
12. How to buy a home when you have credit issues
13. How to stage for a quick sale
14. Landscaping tips
15. The importance of setting a reasonable listing price
16. How to prepare your house for showings
17. The importance of making your home available for showings, even when it’s inconvenient
18. How to prepare for an open house
19. Home improvements that add value
20. How to buy and sell at the same time
21. Signs it’s time to downsize
22. Signs it’s time to upgrade
23. Explanation of closing costs
24. How interest rates affect your purchasing power
25. How to decide if you should sell your house yourself or hire a real estate agent
26. Moving tips
27. Home inspection basics
28. Appraisal basics
29. Biggest mistakes buyers
30. Biggest mistakes sellers make

Video Marketing Ideas to Promote Yourself as a Real Estate Agent

To complete our list of 55 video marketing ideas for real estate agents, we have 5 ideas for personal videos that specifically promote you and your real estate business.

These videos can also be shot in any location. But since these are more personal, you might want to invite your audience into your personal spaces like your home.

1. Introduction
2. Testimonials from happy clients
3. Case studies (recap your transactions, explaining how you were able to overcome issues in the process)
4. A day in the life (take your viewers behind-the-scenes to see what your typical day looks like)
5. Promote your other real estate services (property management, property tax appeals, etc.)

Lights…camera…ACTION!