Are you struggling to find real estate blog topics that will boost your brand and generate leads?

“But what would I even blog about?” is usually the first question real estate agents ask when they start seriously considering adding a blog to their website. They know there are several compelling reasons to start blogging as soon as possible, but this big question holds some of them back. So today we’re going to answer that big question.

Heads-up: this post was originally published in 2018. Here’s the new and improved version!

Here are 5 real estate blog topics designed to boost your brand.

But wait, before we jump in, there’s something very important you need to know:

Your real estate blog topics won’t be ground-breaking.

And that’s ok.

Blogging isn’t about being the first to break a story and come up with entirely new concepts. Blogging is about building relationships with your readers and gaining new readers through engaging content. Your readers want to hear your unique take on the issues that have already been written about by others.

“It’s all been said before.” Well, sure it has, but not by you. And your audience wants to hear from you. So take the topics that others have written about and put your own spin on them.

Do you want to know the secret of spinning your own unique content out of the same topics other agents are using? The best way to make your content unique is to localize it! Tackle your topics from a local point of view. It’s as easy as adding “in [your market]” to the end of your blog topic.

So instead of writing about how millennials can financially prepare to buy a home, write about how millennials can financially prepare to buy a home in San Diego.

“The Pros and Cons of Going FSBO” becomes “The Pros and Cons of Going FSBO in Denver”.

“How to Make the Most of Small Spaces” becomes “How to Make the Most of Small Spaces in Seattle“.

Sure, much of the information in your post will apply nationwide, but you’re not trying to reach the whole nation. You’re specifically speaking to people interested in your local market. So make sure to cover the details that make your local market different from the rest of the country.

Ok, now we can start talking about the 5 real estate blog topics that will boost your brand.

1. Speak to Buyers

Naturally, you want to build relationships will potential buyers and help them understand the process of buying and owning a home.

Many people start researching the ins and outs of the buying process well before they’re really ready to purchase. So providing useful information about the process, in general, provides a real service to potential buyers in your community. Informational, educational posts for buyers shows them that you understand the process and can successfully navigate them through it. They help you establish rapport even before your first one-on-one communication with the prospective client. And they provide an easy means of communication, especially for millennial buyers, who are far more likely to communicate via post comments, social media, or a live chat feature than to actually dial your phone number to talk to you.

What are the questions you always get from buyers? Those are a great first place to start choosing your buyer-specific real estate blog topics. Take each frequently-asked question and answer it thoroughly in a blog post. Here are a few specific ideas to get you started:

• How do I get pre-approved for a mortgage?
• What exactly does a buyer’s agent do for me?
• How do I choose an agent?

2. Speak to Sellers

Similarly, most people start thinking about selling their home long before they’re ready to list it. So you also have an opportunity to provide value to future sellers before you have any personal contact with them. Sellers are more particular about hiring their agents than buyers because sellers are footing the bill. So you really need to impress them to earn their business. And that’s where your blog can truly distinguish your brand from your competitors. If you have a well-established blog with a catalog of informative blog posts for sellers, they will be far more likely to trust you to sell their house.

Just as you thought about your buyers’ FAQs, consider your sellers’. What questions are you asked constantly?

• What closing costs should I expect?
• How do I prepare my home for the market?
• How should I price my house?

3. Speak to Homeowners

So you’ve addressed the obvious audiences: buyers and sellers. Now let’s start thinking deeper.

I love when agents write posts for homeowners. These posts give agents a chance to provide value to their buyer-clients long after the sale. So they keep you at the front of your former buyers’ minds, which is perfect for when they’re ready to sell or they have a friend looking to buy or sell.

These homeowner posts also offer helpful tips to homeowners who may not be familiar with your brand. This allows to provide them with service before they’ve even heard of you.

Have you ever had a buyer-client contact you well after the sale with a homeowner question? I remember when I needed an electrician for my first home. I didn’t know how to choose from the hundreds of results in my online search. So I contacted the real estate agent who sold me the house. Sure enough, he knew a reliable, competent electrician who took great care of me. And when I had to move out of the area and list my house for rent? My agent was my first call, and he earned a quick and easy commission for finding excellent tenants to rent the house. What might your homeowners need to know?

• What maintenance checks should I do every month? Or every year?
• What should I do if I’m afraid I can’t make my mortgage payments?
• Which renovations will give me the best returns on my investment?

4. Speak to Locals and Newcomers

As a real estate agent, you’re a pillar of your community. You’re expected to know what’s going on in your local market and to be involved in promoting the prosperity of your neighborhood.

So show it off! Write posts advertising all the wonderful things going on in your area. This well of ideas is deep and always evolving, so you can easily devote at least one post per month specifically to this general topic.

To give you a few examples of real estate blogs topics for locals and newcomers:

• The Chicago Bucket List: All the Can’t-Miss Experiences in the Windy City
• Summer Programs Every Child in Phoenix will Love
• The Hottest Holiday Events in Atlanta

5. Speak to Investors and Industry Professionals

Investors and Industry Professionals is an often-overlooked group. But you have something to offer them, and in return, they could help propel your career forward. Don’t ignore them!

Investors are often repeat customers. They may need you to represent them in the purchase of a flip, then hire you to represent them in the sale a few weeks later. Don’t assume all flippers have their own real estate license. You may get an out-of-state flipper or someone who’s trying it while the market’s hot, but doesn’t plan to make a full-time job of it.

You could also land developers (get it? land?) or buy-and-hold landlord investors.

And there’s potential to impress out-of-area agents and earn their referrals through your blog! Think about that for a moment. An agent states over has a client moving to your area, in need of a buyer’s agent. That out-of-area agent will Google agents in your area. Your consistent, long-term posting makes you easy to find online, and that agent can see from your industry-insider posts that you know your stuff. That agent’s going to be much more likely to trust you with their referral.

Just like you started building your relationships with buyers and sellers through your blog before you ever made contact, you can build relationships with investors and other professionals through your posts.

So what real estate blog topics can you use to reach your investor/industry professionals audience? Here are just a few ideas:

• How to qualify tenants for a long-term rental
• How to get a deal at a local tax auction
• A comparison and analysis of your local market to the national average

Want More Ideas?

I’ve got a list of 100+ real estate blog post ideas for you! Just enter your email below to have it delivered to your inbox.

Need more of a head start than just a list of blog topics? You can purchase complete real estate blog content calendars on Etsy! Topics have already been scheduled, keywords have already been researched, and titles have already been crafted for you! You’re several steps closer to having a successful real estate blog.