Technology has produced a positive quality of life and impact on just about everyone. Professionals in the real estate industry are no different from the many enjoying these wonderful benefits.
Agents keen on leveraging technologies get to realize the latest industry and market trends. Digital solutions allow the agents to cast a wide net over their domains, capturing more attention and interest for the properties they represent.
It’s important for everyone in the real estate industry to think about ways to reach the largest audience possible. One such way that agents can attract more prospective clients is through custom virtual tours.
When it comes to building a virtual tour, there are a few tips that everyone should keep in mind.
Think About Lighting and Presentation
First, it is critical to think about the lighting of the tour’s spaces since what you see with the naked eye isn’t the same as you’d experience through the lens of a camera. Quality lighting can make or break the immersion of the virtual tour experience – so it’s in your best interest to nail it.
Take a dry run of the tour ahead of time to work out the nuts and bolts of the lighting.
- Point the camera at the room and make sure all of its features are clear
- Adjust the lighting if necessary to ensure the audience can see the space clearly
- Open windows to add natural lighting or strategically place lights to highlight focal points
Some aspects of the lighting can be touched up in post-production. But, aim to capture the best you can so you, or those creating the tour, has the best source material to work with.
Consider the Audience and Their Experience
Remember that the point of the tour is to enhance your marketing efforts and convince prospective residents to consider what you’re representing.
There are a few, different ways to boost your attempt at convincing and converting leads:
- Research and get to know your leads so you can touch on the important things
- Talk slowly and make sure the speech matches what is on screen
- Pause between the important features, giving the viewer time to ask questions
Leasing agents and tour guides that take the time to consider the audience will have a higher conversion rate. The tour becomes an experience where the individual(s) feel as if they’re already the homeowners – this projection is a powerful tool for helping convince prospects to sign.
Add Motion To Make the Room Feel Bigger
One of the unique tips to make virtual tours look professional is to add a bit of motion to the room. This will make the room feel bigger.
Try this simple trick to add motion to a room: Turn the ceiling fans on low.
This minor change can make small rooms, particularly those in condos and apartments, feel slightly larger. This will make that housing option appealing.
Highlight Unique Features (And Their Benefits)
Finally, remember that the point is to set the living area apart from other options. Therefore, take the time to highlight unique features.
Point out features like:
- Chrome appliances
- Hardwood floors
- New counters
- Custom cabinets
- Walk-in showers
- Outdoor space
- Closet organization
Use what’s given to you in the local area – let those local features shine!
Capture the seaside beauty and relaxed lifestyle if you were promoting Jupiter homes. Highlight the rustic traditions and rural way of life if homes are in the heartland. Or, embrace the hustle & bustle of the fast-paced city life if you’re behind penthouse suites.
The point being is to not only sell the living space but its location, local culture, aesthetics, and everything that makes it unique. In doing so, you’ll get the prospect emotional about these items and aesthetics – making it easier for you to pitch the idea of buying/leasing.
Leverage the Power of Virtual Tours
Technology has impacted nearly every industry and this includes the world of real estate. Virtual tours have the power to reach a wide audience on near shoe-string budgets. Best of all – these tours are something anyone with a working knowledge of computers and the Web can explore!
Customized virtual tours can help convince prospective residents to sign a new lease and can help prospective homebuyers close deals. If you’ve yet to leverage them as part of your real estate marketing strategy – what’s the holdup?!
Generate more interest, lock in more prospects, and close more sales with virtual tours.
