Are you struggling to come up with fresh real estate topics for social media? No problem! We have 37 Instagram-ready ideas for you.
Here are 37 real estate topics for social media.
37 Real Estate Topics for Social Media
Let’s break this list into categories, shall we?
Educational Real Estate Topics for Social Media
1. Offer quick tips. Get pre-approved for a home loan before you start your home search so you know what price ranges to consider and you’ll be ready to make an offer when you find the right home.
2. Provide market updates. Median home values are now over $500,000! Are you ready to sell your home and cash in on your equity? Message me for a free home value analysis.
3. Answer FAQs. Q: How much do I need for a down payment? A: Expect to put at least 3% down (with good credit). But there are also ways to get 0% down loans. Message me for details!
4. Bust myths. Myth: You should pad your list price to leave room for negotiations. Fact: A reasonable list price is more likely to generate more interest on your listing, which typically nets you a higher sales price.
5. Draw attention to common mistakes. Many sellers make the mistake of requiring 24-hours notice for showings. The harder it is for buyers to see your home, the longer your home will sit on the market and the lower your sales price will be.
6. Offer a free resource. Grab your free homebuyer checklist here!
7. Share industry news. Interest rates just increased again. Lock in your home loan before they go up again.
Local Topics for Social Media
8. Share neighborhood guides.
9. Promote local charities. Help me support Operation Hope in their effort to increase financial literacy for our youth.
10. Shout out local businesses. Just came from 43rd Bakery; these cupcakes are HEAVEN! Have you tried these yet?
11. Spotlight citizens who deserve acknowledgment. Can we just take a sec to celebrate Leslie Knope for her amazing work in the Parks Department? Thanks, Leslie, for giving our kids a new place to play!
12. Highlight upcoming events. Don’t miss the Shakespeare in the Park production of Taming of the Shrew this weekend. See you there!
13. Show off old photos of your city. What did your town look like in decades past?
14. Link to local news articles.
15. Give your own awards for local delicacies and attractions. My award for the best local ice cream goes to Maddie’s Ice Cream Parlor.
16. Offer day trip ideas. Solvang gives you a traditional Danish experience right here in Southern California. Don’t miss the aebleskivers!
Promotional Topics for Social Media
17. Link to your new listings.
18. Post informal video tours of your listings.
19. Promote your open houses.
20. Let your followers know when a listing goes under contract.
21. Share when your listings sell.
22. Congratulate clients on closing day.
23. Thank people for sending referrals.
24. Share a behind-the-scenes photo or video. Check out my office for the day (with a pic of wherever you’re working from).
25. Link to your new blog post.
26. Share testimonials from happy clients.
Engagement-Boosting Real Estate Topics for Social Media
27. Ask a question. What’s your favorite feature in your home?
28. Poll your audience. Who’s planning to move this year?
29. Ask for feedback. What do you think of the staging for my new listing?
30. AMA (Ask Me Anything). Ask me anything you ever wanted to know about the real estate industry!
31. Run a Contest. I have a $50 Coffee Bean gift card for the best pet Halloween costume. Send me your photos and vote on your favorites!
32. Ask for recommendations. Does anyone have a good book recommendation for me?
Just for Fun Topics for Social Media
33. Celebrate holidays big and small. Happy St. Patty’s Day!
34. Post motivational quotes. If cauliflower can become pizza, you, my friend, can become a homeowner.
35. Celebrate “national” days. Happy National Pet Day, everyone! Here’s a pic of me and my Beagle puppy, Waffles, celebrating in style.
36. Share fun facts about your city. Did you know the London Bridge was dismantled in England, shipped over, and reassembled brick-by-brick over Havasu’s man-made English channel?
37. Post memes and gifs.
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