If you want to learn how to be a successful real estate agent, you need to invest a little time in learning from the best.
Luckily, the best in the business have documented the practices and routines that lead to their success. And they’re making this information available to you!
10 Books to Teach You How to Be a Successful Real Estate Agent
Here are the top 10 books to teach you how to be a successful real estate agent:
1. The Millionaire Real Estate Agent
The Millionaire Real Estate Agent (by Gary Keller, Dave Jenks, and Jay Papasan) is my single favorite real estate book for anyone interested in learning how to be a successful real estate agent.
This book gives agents a blueprint for building a successful real estate practice. It walks you through each phase of your real estate career:
- Think a Million: starting as a solo agent with big goals.
- Earn a Million: building real estate business models to help you gross a cool million in sales.
- Net a Million: leveraging systems and assistants to net a million dollars.
- Receive a Million: creating passive income streams to keep the money rolling in even as you cut back your working hours.
While some of the topics are advanced and far beyond the current level of new agents, seeing everything laid out in this book teaches you how to think big picture, no matter where you are in your current business. The simple act of thinking through these future steps from the very beginning increases the likelihood that you will actually achieve this level of real estate success.
Best for: anyone interested in learning how to be a successful real estate agent, regardless of where you currently are on your career path.
2. The Miracle Morning for Real Estate Agents
If you read Hal Elrod’s groundbreaking bestseller The Miracle Morning, you’ll have a good idea of what to expect from The Miracle Morning for Real Estate Agents.
Elrod partnered with Michael Maher, Michael Reese, and Jay Kinder to customize the Miracle Morning concept specifically for real estate agents. The basic premise is that the way you start your day determines the kind of day you end up having. Will your day be a chaotic mess? Or will it be full of goal-driven productivity?
And what kind of difference would replacing 365 chaotic days with productive days make in your life?
But how do you use your morning to create a productive day? It all comes down to your morning routine. The little things you do on auto-pilot to start every day. Taking a few minutes to remind yourself of your goals, visualize a successful day, invest in incremental personal growth, and move your body will jump-start your day and your career.
The Miracle Morning for Real Estate Agents is full of simple concepts that make miraculous transformations.
Best for: anyone interested in learning how to be a successful real estate agent through simple-but-powerful habits.
3. Shift: How Top Real Estate Agents Tackle Tough Times
This is another book by the Gary Keller, Dave Jenks, and Jay Papasan team. Weird to see the same authors twice in the Top 3, but they are that good! And now is a perfect time in the US housing market cycle to read Shift.
As the name expressly states, Shift is about changing gears in anticipation of a changing real estate market. We’ve enjoyed hot markets across the US for the better part of a decade. What happens when the market experiences an inevitable correction? How will your business meet the changing needs of your market?
This book tackles topics like:
- How to create buyer urgency when houses are sitting on the market for months
- How to leverage your resources so you’re able to create more business with lower expenses
- And how to take advantage of the opportunities created by a down real estate market
I should point out that this concept isn’t about resigning yourself to the assumption that your sales will slump during a cooler market, thereby creating a self-fulfilling prophecy. Rather, this is about accepting the fact that real estate markets are cyclical and that different market conditions require different strategies. If you’re wondering how to be a successful real estate agent even when the market is slow, you need to read Shift.
Best for: anyone interested in learning how to be a successful real estate agent in a shifting market
4. The Book of YES
Billed as “The Ultimate Real Estate Agent Conversation Guide”, Kevin Ward’s The Book of Yes shares the exact sales scripts power agents use to get a “Yes!” from buyers and sellers.
If you struggle with the rejection that comes with any career in sales, this book may ease your pain by turning more of those No’s into Yeses.
You’ll find scripts for:
- securing listing appointments
- giving your listing presentation to prospective sellers
- overcoming buyer objections
In fact, there are over 25 powerful scripts in this book, all designed to get you that YES!
Best for: anyone interested in learning how to be a successful real estate agent by using scripts that have proven effective.
5. The Honest Real Estate Agent
If you’re brand new to real estate, The Honest Real Estate Agent should be one of the first books you read.
Mario Jannatpour’s book covers a wide variety of real estate topics in nearly 30 short, easy-to-read chapters.
Much of the book focuses on the soft skills required to be successful in real estate. Things like communication, marketing, negotiation, and time management. Experienced agents may think this is all common sense, but for new agents, this is good information to help you enter the industry with your eyes wide open.
You’ll learn the basics of networking and building your own personal brand. You’ll learn how to conduct a market analysis and market yourself using your competitive advantage. How to choose a brokerage. Common mistakes of new agents and how to avoid them. All that good stuff to give you a solid foundation in your new career.
Plus, the book includes a 30-Day Plan of Action for your first 30 days on the job to help you hit the ground running.
This is the perfect book for anyone currently studying for their real estate license. I would even recommend this book to people considering a career in real estate and wondering if it would be a good fit for them. Before you commit to all the pre-licensure real estate courses, read through this book.
Best for: new agents (or even future agents) who are interested in learning how to be a successful real estate agent.
6. Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed
Karen Briscoe’s Real Estate Success in 5 Minutes a Day is a great compliment to The Miracle Morning for Real Estate Agents. The Miracle Morning proposes 5-10 minutes of reading every single morning as a way to continuously grow, personally and professionally. And Real Estate Success in 5 Minutes a Day will help you do just that!
There are 365 one-page mini-lessons to keep you motivated and learning for an entire year. Topics run the gamut in the real estate profession. Things like:
- Count your leads and make your leads count
- An empty room is an opportunity
- Blue Skies thinking
- The oversell dilemma
- And leverage on the micro level
This is especially useful for more experienced agents who’ve had at least a year to get settled into the business. Newer agents will already have daily reading and to-do’s getting their business started. But once you have the basics covered, this is the perfect little booster shot to help you conquer every single day.
Best for: more experienced agents who are interested in growing their real estate success.
7. Mindset, Model and Marketing!: The Proven Strategies to Transform and Grow Your Real Estate Business
Tom Ferry is a #1 New York Times best-selling author. And for good reason! He is known in the industry as the #1 real estate agent coach. And he got that reputation by consistently providing actionable tips to help agents dominate their markets.
And Mindset, Model, and Marketing! is full of those actionable items to help you manage the nitty-gritty bits of real-world real estate.
There is a chapter dedicated to open house strategies. There is a chapter on how to create your own Mastermind group. A chapter on holiday marketing strategies.
If you’re feeling lost in the industry, this is the book that streamlines the business. It will help you minimize distractions and do what you need to do to become a more successful real estate agent.
By the way, if you’re not already listening to his podcast, Coach Tom Ferry, it’s well worth a listen.
Best for: anyone interested in learning how to be a successful real estate agent.
8. 6 Steps to 7 Figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Own Destiny
Pat Hiban’s 6 Steps to 7 Figures is both a New York Times bestseller and a USA Today Bestseller. And it’s endorsed by real estate guru, Gary Keller, so you can rest assured that this is a top-quality read for anyone wondering how to be a successful real estate agent.
Sure, success isn’t all about money. But in the real estate industry, money is a good indicator. Income is an impartial way to judge the success of your real estate business. It’s a way for you to compare year-over-year performance and set professional sales goals.
While much of the information in this book is available in other books on this list, the financial approach to each subject keeps things interesting. And the chapter on investing is a nice addition. It shows you how to manage your income, not just make it.
So if you’re looking to make a good living and manage your money like a 7-figure agent, this is a great read for you.
Best for: anyone interested in learning how to be a financially successful real estate agent.
9. Winning Secrets No One Tells New Real Estate Agents: How To Go Solo without Going Broke
Getting into real estate is a lot like launching a start-up. You won’t have the comfort of a consistent paycheck. So if you want to make a living, you’ll have to hustle, especially during that first year when you won’t have any referral business, or even client testimonials, to rely on.
That’s what E. Theodore Aranda was thinking about when he wrote Winning Secrets No One Tells Real Estate Agents.
Aranda cites Trulia’s stat that 75% of new agents quit the real estate business within the first year. Why? And what do the other 25% know that the 75% don’t?
The information in this book is good for new agents, and anyone thinking about making the leap to real estate. It prepares you mentally for your new commission-only lifestyle and provides tools to help get you through the first year or two, which are typically the hardest.
A lot of this is motivational and mindset-oriented. It may not contain some of the nuts and bolts of the other books on the list. But who among us doesn’t need some of those mindset reminders? This is especially true if you’ve just been in the business a few months, and you’re struggling to gain any real traction in your business. You may just need this little mindset change to get over the hump.
Best for: new agents who are interested in learning how to be successful real estate agents before the start-up money runs out!
10. The Million Dollar Listing Social Media
The Million Dollar Listing Social Media is Sebastian Acosta’s ultimate social media marketing guide for real estate professionals. It’s a quick and easy read that offers practical advice for managing your social media accounts as a real estate pro.
You’ll learn how to increase prospect engagement and generate leads from platforms like:
- YouTube
Each platform gets its own chapter since each one works a little differently and can be used for different strategic goals. There is detailed instruction for setting up your account, creating posts (as well as post ideas!), building your brand, and gaining followers on each platform.
This is great information for agents of any age, but it is especially helpful for older agents who haven’t grown up in the age of social media. This book will teach you to meet the next generation of buyers and sellers where they are: on social media!
Best for: anyone interested in learning how to be a successful real estate agent through social media.
Special Mention: The Recession-Proof Real Estate Agent: How Savvy Agents are Finding New Opportunities in Slow Markets
I saved my favorite book for the special mention because I may be slightly biased. In 2019, I started writing The Recession-Proof Real Estate Agent, and with the COVID-19 Recession hitting in 2020, the information in the book is helping agents all over the country adapt their businesses to meet the changing market.
In The Recession-Proof Real Estate Agent, you’ll learn:
- How to generate quality leads through strategic prospecting and marketing techniques.
- How to properly follow up on your leads to increase your conversion ratio.
- Several scripts to overcome recession-specific buyer and seller objections.
- Where to cut expenses to maximize the return on every dollar invested in your business.
- How to serve your clients and your community while creating entirely new recession-friendly income streams for your real estate business.
The Recession-Proof Real Estate Agent is your guide, not only to surviving recessions, but to growing your business through them. If you’re serious about thriving under any economic conditions, you need The Recession-Proof Real Estate Agent in your professional library.
Any Other Suggestions?
We’d love to hear your suggestions for books to teach you how to be a successful real estate agent. Let us know in the comments!
